What Are the Benefits of Flyer Marketing?

Nearly 60% of people prefer shopping from brands they recognize. If people don't realize your business exists, they'll turn their attention elsewhere. With flyer marketing, you can generate awareness and start reaching more customers.

On the fence about developing a flyer marketing campaign this year? Here are seven benefits of creating flyers to consider first.

After discovering the benefits of marketing with branded flyers, you can make a more informed decision for your business. Then, you can develop your own campaign to start marketing your brand to a new audience of customers.

Read on to learn more about the benefits of marketing with flyers today! 

1. Create a Strong First Impression

Think about the first time people interact with your brand. Maybe they see your storefront in passing or hear about you from a friend. Either way, you'll want to make a strong first impression when people learn about your business.

With flyer marketing strategies, you can control the first impression you make with your target audience.

Consider working with an experienced commercial printing company in Toronto. Their design services will help you create an eye-catching flyer. You can use your flyers to create a strong impression with new customers.

Sending your flyers to people within your target radius will allow you to decide how they view your brand. 

Making a strong first impression could help you encourage more people to visit your business. They might decide to visit your store or website. Then, they can learn more about your brand or offerings.

Without print materials, however, you might not make an impact at all. Remember, consumers will take their business elsewhere if they don't realize you exist.

With the right flyer marketing strategies, you can make a strong first impression and keep making an impression. People tend to hold onto print materials. Digital ads, on the other hand, come and go.

A consumer might stick your flyer on the fridge and continue seeing it over weeks. You'll remain top-of-mind as a result. When they're ready to make a purchase, they'll think of your business first!

2. Generate Awareness and Recognition

It can take over five impressions before consumers begin to remember your brand. Presenting a brand consistently on all platforms can boost revenue by up to 23%. Repeat exposure across all platforms can help you generate brand awareness and recognition.

You can use flyer marketing to appear and keep appearing in front of customers.

Each time they see your flyers, they'll become more aware of your brand, product, or service. Remember, you'll have an easier time remaining top-of-mind. In fact, people can even share your tangible flyers to spread the word about your business.

As people begin shopping from your business, you could generate brand trust. Winning a customer's trust could help you build brand loyalty in the future. Brand loyalty could help you generate repeat sales.

Retaining a single customer over the span of years can improve your ROI.

Meanwhile, that one loyal customer might tell dozens of people about your business. You can use word-of-mouth marketing to draw more customers in.

Remember, people tend to hold onto print materials. Remaining top-of-mind with repeat exposure could help you win more business.

The next time they need your product or service, they'll only think of your brand.

3. Attract Web Traffic

Consider working with a Toronto print shop to create your next flyer marketing campaign. Ask if you can add a QR code to your next flyer. QR codes can make it easier for people to visit your website.

You can add an exclusive coupon or deal to your flyers to encourage more people to visit your site. Your QR code can direct them to a landing page.

As people visit your website, they'll have the chance to learn more about your business. You could even generate more online leads and sales. In time, your ROI will rise as a result. 

Generating more website traffic through creative flyer marketing strategies can benefit your search engine rankings, too. Google will notice you're generating more direct, organic traffic. It might decide to improve your rankings on search engine result pages.

Higher rankings will help you generate more brand awareness and website traffic. Then, you can boost your visibility on and offline to gain more customers.

4. Appeal to Your Target Audience

If you're trying to reach more local customers, consider developing a fresh flyer marketing campaign. You can personalize your flyers to better connect with your target audience. Using their language can help you draw more people to your brand. 

In fact, 74% of consumers get annoyed when content doesn't appeal to their interests. Personalizing your flyers with your target audience in mind can help you draw them in. In fact, 80% of consumers are more likely to make a purchase when you personalize.

Personalization can deliver eight times the ROI on your marketing spend, too. 

Appealing to your target audience with personalized flyers can help you boost your business.

5. Tangible Marketing

People see hundreds of digital ads a day, only to scroll right by them. In fact, many people discount digital ads while they're online, searching for something specific. Flyers, however, are tangible.

People tend to keep print marketing materials, too. 

They can keep your flyer on your desk or fridge, then return to it later. You could have an easier time generating leads with flyer marketing.

6. Stand Out From the Competition

You can use the latest flyer marketing best practices and innovative design trends to stand out from the competition. Your distinct branding and unique value proposition will help you stand out, too. 

Consider working with a Toronto print shop to create print materials that stand out from the crowd. 

7. Improve Your ROI

Over 80% of consumers trust print ads the most when making a purchase decision. In fact, marketing campaigns are 400% more effective when you combine print and digital ads. Adding flyers to your marketing strategy can help you generate more results.

You can generate more leads and sales to boost your ROI and set your business up for success. 

Frequent Flyers: 7 Reasons to Use Flyer Marketing for Your Business

Don't let your marketing strategy grow stale. Instead, consider working with a Toronto print shop this year. With their help, you can create an eye-catching flyer marketing strategy.

Then, you can reach more customers, draw more leads, and improve your ROI with ease.

Ready to start marketing? We can help.

Contact our team today to discuss your next flyer marketing campaign.